Privacy policy

Last updated: January 20, 2026

At PopCrate, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit, use, or make a purchase from our website, or otherwise interact with us.

This Policy complies with applicable data protection laws, including the Information Technology Act, 2000 and the Digital Personal Data Protection Act, 2023, as applicable in India.

By accessing or using our website or services, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy.

Personal Information We Collect

We may collect the following categories of personal information, depending on how you interact with our website:

Contact details: Name, billing and shipping address, phone number, and email address
Payment information: Payment card details, transaction history, and billing data (processed securely by payment gateways)
Account information: Username, password, preferences, and saved settings
Order details: Products viewed, added to cart, or purchased
Customer-uploaded content: Images or files uploaded by you for personalized or customized products
Communications: Messages, emails, or inquiries sent to our customer support
Device and usage data: IP address, browser type, device identifiers, and site activity logs

We collect this information directly from you, automatically through cookies and analytics tools, or from trusted partners such as Shopify and payment service providers.

How We Use Your Information

We use your personal information to:

Process, customize, and deliver your orders
Create and manage your account
Provide customer support and respond to inquiries
Improve our website, products, and customer experience
Send updates, promotions, and marketing communications (if you have opted in)
Prevent fraud and ensure platform security
Comply with applicable legal and regulatory obligations

Use of Customer-Uploaded Images

For personalized products, customer-uploaded images or files are used strictly for the purpose of:

Order customization and fulfilment
Print quality checks
Shipping and order-related customer support

We do not use customer-uploaded images for advertising, marketing, social media, or public display without your explicit consent.

Cookies and Tracking Technologies

PopCrate and Shopify use cookies and similar tracking technologies to:

Remember your shopping preferences and cart items
Analyze website traffic and performance
Deliver personalized recommendations and marketing content

You can manage or disable cookies through your browser settings. Please note that disabling cookies may affect certain site functionalities.

Advertising and Analytics Partners (Meta / Facebook / Instagram)

We use the Meta Pixel and Conversions API, provided by Meta Platforms, Inc., to track user interactions such as page views, product views, add-to-cart actions, and purchases.

This helps us:

Measure advertising effectiveness
Display relevant ads on Facebook and Instagram (including retargeting)
Create lookalike audiences
Improve marketing campaigns

Data shared with Meta may include hashed or pseudonymized information such as device details, IP address, and event data. Meta processes this data in accordance with its own privacy policy.

You can manage your ad preferences via Facebook and Instagram’s Off-Facebook Activity and ad settings.

How We Share Your Information

We may share your personal information with:

Shopify, which hosts our store and processes order data securely
Service providers, including payment gateways, shipping partners, analytics tools, and customer support platforms
Third-party Shopify applications used to enable features such as product customization or file uploads, which act only as technical service providers
Printing and fulfilment partners, solely for producing and delivering customized products
Government or regulatory authorities, when required by law

We do not sell or rent your personal information to third parties.

Content Ownership & Responsibility

By uploading any image or file to our website, you confirm that:

You own the rights to the content, or
You have obtained permission from the rightful owner to use it

You also confirm that the uploaded content does not violate any copyright, trademark, privacy, or other applicable laws.

We reserve the right to reject or cancel orders containing unlawful, offensive, or copyrighted material.

Children’s Data

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal data from children.
If you believe that a minor has provided us with personal information, please contact us and we will promptly delete it.

International Data Transfers

Your personal information may be stored or processed outside India (for example, in the United States or Canada) as part of Shopify’s global infrastructure. Shopify complies with recognized international data protection standards to ensure lawful and secure data handling.

Security and Retention

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or misuse. However, no online platform can be completely secure.

We retain personal information only for as long as necessary to:

Fulfil orders and provide services
Comply with legal and regulatory requirements
Resolve disputes and enforce agreements

Retention of Uploaded Images

Customer-uploaded images are stored securely for a limited period and are deleted after order fulfilment, unless retention is required for legal, accounting, or customer support purposes. We do not permanently retain uploaded images beyond what is necessary.

Your Rights and Choices

Depending on your location and applicable law, you may have the right to:

Access personal data we hold about you
Request correction or deletion of your information
Withdraw consent for marketing communications
Request a copy or transfer of your personal data

To exercise these rights, please contact us using the details provided below. We may verify your identity before fulfilling such requests.

You can also review Shopify’s Privacy Policy to understand how Shopify handles your data.

Complaints

If you have concerns regarding how we process your personal data, please contact us directly. If unresolved, you may lodge a complaint with the appropriate data protection authority as permitted by law.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The updated version will be posted on our website with a revised “Last updated” date.